Step 1: BEFORE you start creating any Ads, read these rules for creating Ads
DownloadStep 2: Review your target market and then assign a very specific objective for each Ad you make. General Ads don't get much of a response. Targeted Ads get better responses.
DownloadStep 3: You need to know the dimensions for your Billboard Ad. File Type. etc. Use them or give to your Graphic Designer.
DownloadStep 4: Think about where, when, how long before you setup your campaign. Make sure you have a budget that covers every medium (called a channel) you use.
Download