While signage and billboards have been around for many years, the technology allows just-in-time advertising and impulse buying advertising. These are no longer your father’s signs.
When compared to static and traditional print advertising and billboards, digital signs have a number of benefits. Digital signage attract significantly more attention compared to traditional signage methods. They draw more attention and can provide an opportunity for interaction.
Moving full color graphics and videos give digital signage an ultimate power to grab customers’ attention. It builds your company’s brand visibility, creates more awareness, and can help influence customers' decisions.
Static sign content will wear out the consumer with its non-changing presentation. In fact, you typically are limited to brand marking only. Digital signage constantly delivers new content. In addition, you can tailor your message to multiple target demographics. In addition, your message can be easily scheduled to deliver content according to the time of the day or time of year. Outdoor digital signage offers real-time advertising and information.
Outdoor digital signage may be more expensive upfront than a static sign, but in the long run it generally delivers a positive Return-On-Investment (ROI). Only two things increase your revenue stream: salespeople and advertising. Tailoring the content for your specific target market is key to increasing sales. Changing the message on the screen does not involve any additional labor cost. The effort to change traditional static signs is considerable. Digital signage has no print costs, no waste produced from thrown out signage, and no employees on ladders to change out static signage.
Improvements over the years have made digital signage resistant to water and heat since it's made from rust-free materials. They now consume less energy than some traditional static signage boards.
Static signs will tend to blend into the background after viewers see it a couple of times. Digital signs, however, provide opportunity to post unique and changing content, to keep your customers looking. You can easily tailor messages for your target audience to ensure that you’re effectively promoting your services and addressing customers' wants.
Digital signage can be updated in real-time on-site or remotely to multiple locations. You can act quickly to changes or events. You can even test which messages are more effective, fine-tuning your point for optimal ROI.
